Week 9 discussion

Week 9 Discussion - Elevator Pitch

For this week's discussion:

Start with a brief overview of your business: TechSolutions

company name and what you are selling (a maximum of 3 sentences).

· Develop a 30-second elevator pitch for your selected company using the formula provided in the article below (Do you know.. What we do.. So that.. ).

· Read Robert W. Bly's article,  The 3-Part Elevator Pitch Formula You Need to Know Links to an external site. .

· Enclose the script for your elevator speech within quotation marks.

You can construct your own elevator pitch today using

Karasik's three-part formula:

1. First part. Ask a question beginning with the words "Do you know?" that identifies the pain or need that your product or service addresses.

2. Second part. Describe your service, beginning with the words "What I do" or "What we do."

3. Third part. Explain why your product or service is valuable by describing the benefits it delivers, beginning with the words "so that."

That's it. This simple formula can help you craft a memorable elevator pitch so you're prepared every time someone asks "So what do you do?"