week 8 thelma

 3 full pages 

The  success of any organization rests firmly on its reputation, especially  during times of crisis. Investigate an unsuccessful examples of crisis  management such as Ford, Exxon, BP, Japan's nuclear reactors, Toyota,  RIM (Research in Motion) or Apple's iPhone. What did they do wrong? What  should they have done to address the crisis more effectively? Why was  this a missed opportunity to bolster sustainability?