Week 8

 After reading Chapter 14 in the course textbook, discuss The Role of Technology in Customer Experience.

Note: Your initial post will be your answer to the Question and is to be 250 – 300 words with at least two references. Initial post will be graded on length, content, grammar and use of references. References should always be below each question as they are a different topic and not related in any way.

References: 

McKeen, J. D., & Smith, H. A. (2015). IT strategy: Issues and practices (3rd ed.). Pearson.