Week 7 discussion

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Review the video https://www.youtube.com/watch?v=nXXkPIdUJtc on how to sell a franchise a business. In addition, review the other assigned reading for the week.  

Consider the business that you discussed in your week 6 learning activity.  Now that they have followed your (hypothetical) advice and have franchised their business, they must start selling franchises to franchises as they are no longer just a small business owner, they are now a FRANCHISOR.   What type of person should this FRANCHISOR try to sell their franchises to?   How do suggest the FRANCHISOR market and sell their franchises (consider Andrew Friedman and Homsey’s suggestions)?


    • 7 years ago
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      MARKETINGFRANCHISES.docx

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