Week 7

Instructions

Market Research Report: Results

Before beginning this unit’s analysis of the results, identify a minimum of three hypotheses that your data will look to test. To begin the analysis of the results, you will enter the data you accumulated into a frequency table, contingency table, or other tabulation table of your choice. Use the appropriate statistical analysis tools, as described in Chapters 14 and 15 (regression analysis is required). Please note that the final discussion around proving/disproving the hypothesis and the conclusion/recommendations (implications) of the study will be added in the Unit VIII Assignment.

Your response for this unit should be a minimum of three pages, not including the title page, reference page, or appendix. References should include your textbook and a minimum of one additional credible reference. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations per APA guidelines.