week 6 marketing

It  is very important to make sure that you align your pricing strategy  with your target market and branding strategy. Below are various  different businesses and pricing strategies.

• Match each business with the pricing strategy that you believe the business is using.       
• Discuss why you think the business is using the pricing strategy that you did.      

Pricing Strategy

Penetration Pricing
Pricing Skimming
Premium Pricing
Competitive Pricing
Economy Pricing
Promotional Pricing

Business

Bentley Motors
Motorola
Kohl’s
 Dish Network
 

Discussion Board Requirements: You need at  least 2 full sentences per business, telling what pricing strategy you  selected and why you selected the pricing strategy you  did for the  business.  A total of at least 8 full sentences will be needed for full  credit on this week’s discussion board.