Week 6 HCS/539 DQ’s Health Care Market Strategy: From Planning to Action (4th ed.), Ch. 2 CHAPTER 2 UNDERSTANDING THE STRATEGIC, BUSINESS, AND MARKETING PLANNING PROCESS

Week 6 HCS/539 DQ’s

Health Care Market Strategy: From Planning to Action (4th ed.), Ch. 2

CHAPTER 2 UNDERSTANDING THE STRATEGIC, BUSINESS, AND

MARKETING PLANNING PROCESS

QUESTIONS FOR DISCUSSION:

1. What is more important, a strong strategic plan or a strong business plan?

2. Why is it difficult to achieve the strategic plan?

3. Should the CEO be evaluated on the vision, the mission, or the annual profitability?

4. In health care, is it ethical to have a strategic plan that, in essence, would cause a competitor

to go out of business?

5. Why is there often confusion regarding the differences between a business plan, a marketing

plan, and a strategic plan?