Week 6 Discussion
mloi01
Respond to the following in a minimum of 175 words:
Imagine that you want to market a health-oriented soft drink to China. You intend that most of your sales will be through Internet-based shopping sources.
- Discuss how you would research current and potential competitors.
- Discuss what factors you might consider to be successful in that country.
What should a company consider when attempting to develop and launch a new product in a global market?
Assuming you are setting up a market program for a product in a foreign country, what should you take into consideration?
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