Week 6 Discussion

Communicating

Social media marketing depends on involvement and word-of-mouth. However, there are risks when using social media marketing.

In your initial post…Discuss the pros and cons of using social media such as LinkedIn, Facebook, and online blogs as part of an integrated marketing communications strategy and define at least two advantages and two risks to using social media to sell computers to business customers. Give specific examples showing how this has played out with real businesses.

Follow up posts… After your initial post, read over the responses posted by your peers and your instructor. Select at least two different posts, and address the following in your responses: Is there a common theme in your peer’s responses?