Week 6

First Exercise - Chapter 11 - Explain how online ads are similar and different from other media ads. 

Second Exercise - Chapter 12 - Explain why having an emotional connection is the common denominator for most successful ads. Use your own emotional connection to certain ads as part of your answer.  

Third Exercise -  Describe what is meant by “guerrilla marketing.” Give examples of products and/or services that you know have employed this strategy, or that you discovered from searching the Internet. Watch the YouTube video below for additional explanation of Guerrilla Marketing.