WEEK 5 CHFD 211 SOCIAL MEDIA AND MARKETING

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Instructions

Objectives: Course Objectives 1, 2 & 4 

  Description:

Pick a company that uses social media as a marketing and branding tool. Review at least three social media accounts your company of choice uses and assess the following:

1. Based on their social media, how would you describe the company? How is the company trying to portray itself on social media?

2. Are users interacting with the company on social media? If so, how are they responding?

3. Do you think the company you are assessing has an effective strategy for using social media as a marketing tool?

Requirements:

· Your paper should be 500-750 words in length.

· Please use specific examples (tweets, Facebook posts, etc.).

· Please write this paper in essay format, not question and answer format. 

· At least two sources should be used and  cited in APA 7 Student style . List your sources in a references page at the end of your paper. All social media examples should be cited if quoted. 

· Please review the  Short Essay Rubric as needed. 

·

Due on Sep 6, 2026 11:55 PM

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Criteria

Exemplary

Accomplished

Developing

Beginning

Did Not Attempt

Criterion Score

Context and Purpose of Writing

20 points

Demonstrates a thorough understanding of context, audience, and purpose that is responsive to the assigned task(s) and focuses all elements of the work.

17 points

Demonstrates adequate consideration of context, audience, and purpose and a clear focus on the assigned task(s) (e.g., the task aligns with audience, purpose, and context).

15 points

Demonstrates awareness of context, audience, purpose, and to the assigned tasks(s) (e.g., begins to show awareness of audience's perceptions and assumptions).

13 points

Demonstrates minimal attention to context, audience, purpose, and to the assigned tasks(s) (e.g., expectation of instructor or self as audience).

0 points

Did not attempt.

/ 20

Content Development

40 points

Uses appropriate, relevant, and compelling content to illustrate mastery of the subject, conveying the writer's understanding, and shaping the whole work.

34 points

Uses appropriate, relevant, and compelling content to explore ideas within the context of the discipline and shape the whole work.

30 points

Uses appropriate and relevant content to develop and explore ideas through most of the work.

26 points

Uses appropriate and relevant content to develop simple ideas in some parts of the work.

0 points

Did not attempt.

/ 40

Organization, Formatting, and Style

20 points

Demonstrates detailed attention to and successful execution of a wide range of conventions particular to a specific discipline and/or writing task (s) including organization, content, presentation, formatting, and stylistic choices.

17 points

Demonstrates consistent use of important conventions particular to a specific discipline and/or writing task(s), including organization, content, presentation, and stylistic choices.

15 points

Follows expectations appropriate to a specific discipline and/or writing task(s) for basic organization, content, and presentation.

13 points

Attempts to use a consistent system for basic organization and presentation.

0 points

Did not attempt.

/ 20

Writing Quality

20 points

Uses graceful language that skillfully communicates meaning to readers with clarity and fluency, and is virtually error- free.

17 points

Uses straightforward language that generally conveys meaning to readers. The language in the portfolio has few errors.

15 points

Uses language that generally conveys meaning to readers with clarity, although writing may include some errors.

13 points

Uses language that sometimes impedes meaning because of errors in usage.

0 points

Did not attempt.

/ 20