Week 4 HCS/539 DQ’s

Week 4 HCS/539 DQ’s

Health Care Market Strategy: From Planning to Action (4th ed.), Ch. 8

CHAPTER 8 STEP 5: INTEGRATION OF THE MARKETING PLAN WITH THE

BUSINESS PLAN AND THE STRATEGIC PLAN

QUESTIONS FOR DISCUSSION:

1. What element of the strategy process is most important?

2. What should a business plan for a charitable organization focus on?

3. Who should participate in the strategic planning process? Who should participate in the

business-planning process?