week 4 dis 802

Dis #1, Engaging Stakeholders

In your reading, Contemporary Corporate Communications: Stakeholder Engagement and the Business Model, the author discusses the role of internal and external groups of individuals that play critical roles in promoting the organization's message. Expand on the author's final paragraph and discuss how stakeholders can help an organization build trust through brand and reputation. Pick three stakeholders and be specific.

Disc #2, Provide a Clue

The author defines "evidence management" on page 2 of the reading, Clueing in Customers. Discuss the evidence of the abilities presented to customers at your place of work (current or previous).