Week 4 : COM5405.21 , Major Paper

Q.1 Major Paper Instructions

TEXTBOOK(S) AND REQUIRED MATERIALS:

Title: Persuasion and Influence in American Life

Author: Gary C. Woodward and Robert E. Denton Jr.

Publisher: Waveland Press

Year Published: 2019 Edition: 8th

ISBN: 139781478636120

Completion requirements

  Your major paper is focused on persuasion theories

Read Chapters Five and six and select only three theories. 

1. Attribution Theory

2. Social judgment theory

3. The motivated sequence theory

In writing your paper, please follow the following questions, which you can use as subheadings for each theory:

1. Define your theory.  In your definition, mention the name of the theory, who founded it, when it was founded, and whether the theory is known by other names

2. Describe the different concepts of the theory, in other words, the components or parts which make up the theory

3. Find scenes from a movie, advertisement, political speech, organizational messages, or everyday life where this theory can be applied.

4. Explain how this theory helps us to understand persuasion better

IMPORTANT:

·       Your paper should be 11-12 pages long, excluding the cover page and reference page You do not need to include an abstract.

·       Include 5-6 academic sources

·       Use the APA 7TH edition for formatting and citations

Chapters 5 and 6