Week 4

Review the following website, Duct Tape Marketing, and provide a complete answer to each of the 13 questions presented.

1. What about your job, work, or organization are you passionate about?
2. How does your business serve a higher purpose for you and your customers?
3. What value do you really bring that benefits your market in ways that your competitors wouldn’t dream of proposing?
4. What’s the dominant personality trait that you need your customers to associate with your business?
5. What does an ideal client look like?
6. What is the simple 10-word core message that explains and excites?
7. How will your market become aware of your business?
8. How will your market come to trust that you have the answers?
9. What are the revenue sources that you can tap to grow this business?
10. Can you describe the perfect customer experience throughout your organization?
11. What resource gaps and constraints do you need to overcome to achieve your strategy?
12. What partnerships do you need to create in order to achieve your strategy?
13. What would the result of using this strategy model to run your business look like?