week 4

"VISA Interactive Exercise and Positioning and Information Technology"

• Choose a global company and describe its target market. Provide a rationale for the response.
• Justify the different positioning strategies presented in Chapter 7 of your textbook (attribute or benefit; quality and price; use or user; competition; global, foreign, and local consumer culture). Provide one (1) example of at least one (1) positioning strategy for the products of the global company you chose.