week 3
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files (3)SWOT.docx
cf_BUS599_For-profitStartupCompanyGuidelines2.docx
cf_BUS599_CompanyDescriptionandSWOTAnalysisTemplate.docx
SWOT.docx
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Strengths 1. Qualified staff and curriculum: Highly trained and certified childcare providers, a developmentally appropriate program to support early childhood education. 2. Reputation and branding recognition: Strong word-of-mouth referrals, positive reviews, and advertisements from satisfied parents. 3. Flexible programs: Offers full-time, part-time, and after-school programs at competitive prices. 4. Facilities and Equipment: Safe, clean, and stimulating environment. |
Weaknesses 1. Capacity: Limited space restricts the number of children enrolled. 2. Operating cost: High overhead cost due to staffing ratios and facility maintenance. 3. Low Branding and online presence: Low branding can hinder our ability to gain clients, engage with new clients, and communicate with them. 4. Limited resources: Lack of funding to provide high-quality care, investments in new programs, improving facilities, or training new workers may be difficult, harming growth and services. |
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Opportunities 1. Growing population: There is an increasing need for childcare services with more dual-income households. 2. Educational technology trends: New technology has allowed pupils to participate differently in the curriculum. We will use modern technologies to keep up with trends. 3. Government support: Government support through subsidies or tax breaks can help reduce costs and increase profitability for daycares. 4. Diversification of services: Diversifying your services to include summer and winter camps and overnights can help increase sales and grow the business. |
Threats 1. Regulatory changes: Potential for new regulations that could increase operational complexity. 2. Economic recline: Economic instability could lead to a decrease in enrollment as families cut costs. 3. Health and safety: Outbreaks of illness can lead to temporary closures or reduced enrollment. 4. Competition: Numerous established daycares in the vicinity offer similar services.
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cf_BUS599_For-profitStartupCompanyGuidelines2.docx
COMPANY GUIDELINES
· You will create a business plan for a for–profit startup company of your choice and you must adhere to the guidelines in this document.
· You will be the CEO of the new business.
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Explanation |
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Business Size |
· Your business is a for profit startup starting operations in January of the current year. · Your sales must be over $1 million by the end of the second year in business. |
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Product or Service |
· Be specific about the product or service you plan to sell and how you will differentiate yourself from similar products or services in the marketplace. · You will list any variations of the product (product lines) or services you sell (service lines) |
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Market Size |
· You will start marketing and selling the product or service in your geographical area within a 100-mile radius from your home and/ or online. |
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Intention to Raise Money |
· You will develop the business plan with the intention to raise funds from investors and grow the business. · You will raise funds from outside investors, either angel investors or venture capitalists and you will give equity in your business in exchange for the money you raise from investors. |
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Facility |
· You will rent or purchase. You will need to identify the cost of rent or purchase price and the cost of utilities. · You cannot operate from your home. |
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Employees |
· You will have employees, a management team, and you will develop your own organizational hierarchy. · You will have more employees and managers in the second year than in the first year as your sales are increasing.
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Equipment |
· You will need to purchase equipment, computers, furniture, vehicles (etc.), as applicable, to run your business. |
Key Business Plan Parameters
*The instructor will approve your company in a reply to your Week 1 discussion post in which you will describe this business.
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cf_BUS599_CompanyDescriptionandSWOTAnalysisTemplate.docx
BUS599 – Strategic Management
Company Description and SWOT Analysis
First Name Last Name
Strayer University
BUS 599: Strategic Management
Professor
April 15, 2023
Delete the instructions in red before submitting the assignment!
Due: Week 3, worth 125 points
Length: The assignment should be 3 to 5 pages, excluding title page and reference page
· Review the description of this assignment in Canvas and use the tips provided along with this template to help you in your writing.
· Be sure to review the For-Profit Startup Company Guidelines
· Use the textbook and review the recommended pages. Note that your textbook has sample plans at the end of each paper.
· Review the grading rubric before writing. Know what you are graded for. Always look at the “exemplary” section.
· Leave the text in black as it is. You are required to have a heading for each of the sections in your paper.
· Use SWS format. Your will respond to each question using indented paragraphs. The preferred font is Times New Roman, size 12.
· The references must be on a separate page at the end of the paper.
· Check your paper for grammar, spelling, and organization in Grammarly before submitting.
· You can use Turnitin Draft in Canvas to check for Plagiarism. You should have 100% original content. No content should be used from your previous submissions in other classes. Cite all your sources.
Company Description and SWOT Analysis
Company Description and Mission Statement
· Specify the company name and explain why you think it is a good name for your business.
· Describe the product or service your company is selling and provide a list of the options offered. (see week 1 discussion)
· Provide the final version of your mission statement in quotation marks to include the 3 required components: what you do, how you stand out, and your core values (you worked on this in week 1 discussion).
· Be sure to check the feedback provided by the instructor as a reply to your week 1 discussion post in week 1 discussion thread and make changes as needed. Check the suggestions made by other students as well.
Trends in the industry
· Research at least three trends in your specific industry, focusing on your particular type of product or service you sell.
· Describe the three trends and cite your sources.
· Provide industry information such as the size and growth rate for the overall industry and for the specific product or service on which you are focusing and any other relevant industry information.
· Search the Strayer Library, industry associations, and reliable websites for recent data.
Strategic position
· Choose one strategic position from the text (page 146-147) and discuss why you believe this would be the best position for your chosen company.
· Explain the approach you will use at your company to implement this strategic position to stand out from similar products and competition.
Distribution
· Describe the company’s distribution channels. For example, will you sell your beverage in grocery stores, restaurants, or sports venues. Are you attempting to sell online or as a subscription?
· Provide the rationale for your chosen distribution method (s).
SWOT Analysis
· Insert the SWOT table/matrix (at least 4 bullets in each category). You created this in week 2 discussion. Be sure to read the feedback provided by the instructor and adjust as needed.
· Summarize the key learnings from your matrix (the takeaways from this analysis) in a few paragraphs under the matrix . For example, you can explain your greatest strengths and how these can be used to pursue the opportunities you identified or to mitigate some of the threats. You can discuss some of the opportunities. You can also discuss your plans to minimize some of the weaknesses, etc. Be specific and avoid generic information.
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Strengths 1. 2. 3. 4. |
Weaknesses 1. 2. 3. 4. |
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Opportunities 1. 2. 3. 4. |
Threats 1. 2. 3. 4. |
· Be sure to cite all your sources.
· Use SWS to format all the references.
· Wikipedia and other similar websites (blogs, opinions) do not quality as academic resources.
· You can use websites as long as the source is reliable (company websites, forbes.com, fda.com, census.com, etc.)
· For each reference you must have a corresponding in-text citation.
Below are examples of references (please delete and replace with yours).
1. U.S. Environmental Protection Agency. 2016. Causes of Climate Change. https://19january2017snapshot.epa.gov/climate-change-science/causes-climate-change_.html
2. National Aeronautics and Space Administration. 2008. Graphic: The Relentless Rise of Carbon Dioxide. https://climate.nasa.gov/climate_resources/24/graphic-the-relentless-rise-of-carbon-dioxide/
3. Ellie Zolfagharifard. 2014. Tree Roots Act as 'Earth's Thermostat': Mountain Forest Growth Has Stabilized the Earth's Climate for Millions of Years. http://www.dailymail.co.uk/sciencetech/article-2552933/Tree-roots-act-Earths-thermostat-Mountain-forest-growth-stabilised-Earths-climate-millions-years.html
4. Ronnie Cummins. 2013. How Factory Farming Contributes to Global Warming. https://www.ecowatch.com/how-factory-farming-contributes-to-global-warming-1881690535.html
© 2022 Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University.
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