week 3

Answer the following questions

From the textbook Chapter 5

1.Define advertising campaign management.

2.What factors influence the decision of whether to use an in-house advertising group or an external advertising agency?

3.What is crowdsourcing? What are its advantages and disadvantages?

From the textbook Chapter 6

1.What is a message strategy?

2.What are the seven most common types of advertising appeals?

3.What four types of sources or spokespersons can be used by advertisers?