Week 2 Report

Imagine that you have been hired by an automobile manufacturer to help introduce a new model to the market. The organization wants you to conduct a survey with potential customers.

Tasks: 

Propose a plan to the car company. Your plan must include:

• a brief summary of the automobile (you may select a vehicle of any type),
• the target population for the research (and why they are a suitable population),
• how (process) you will conduct your data collection,
• what you will ask (e.g., design a questionnaire with at least ten questions),
• and how you will measure responses (i.e., type of scale and why it is appropriate).

Submission Details: 

• Submit a 5- to 6-page Microsoft Word document, using APA style.