week 2 discussion question

  please watch the video if possible

From the video, Creating the Marketing Plan, answer the following:

• All of you will need to use external research to write your marketing plan. All academic writing is based on references, and there is a difference in the quality of references that you will find. You are required to use peer-reviewed, academic references to support your work.
• In your own words, what is a peer-reviewed academic reference, and why is this necessary? How can you avoid plagiarism when you are using academic references?
• Search the Strayer University Library or Internet for an article that supports your statement and post the link in your discussion, using SWS formatting, for everyone to read.

Multimedia

• Creating the Marketing      Plan.

Supplemental Resources

• How Artificial      Intelligence Will Change the Future of Marketing.
• Product Pricing Strategies.