PART 2 WEEK 4

Part 2: Due Week 4

Submit the sections below, including edits or changes to Part 1. Bold sections below indicate new sections to be added this week.

• Product Selection
• Environmental Scan
• Entry Strategy
• Market Segmentation
• Product Positioning
• Brand Development and Management
• Product standardization and adaptation
• Product Pricing
• Foreign Currency Implications

SectionDescription

Brand Development and Management

Discuss your brand development and brand management in the host market, and compare and contrast them with domestic brand development and management strategies for the same product.

Product standardization and adaptation

Evaluate the use of product standardization and adaptation, and discuss your use of one or a combination of both approaches.

Product Pricing

Evaluate common strategic objectives associated with international pricing, and create a pricing plan that achieves purchasing power parity with competitive products in the host market.

Foreign Currency Implications

Analyze the host country's currency exchange rate with the U.S. dollar, and explain how changes in currency value may affect your marketing programs and pricing.