Week 2 Assignments

Forum #1: Research a company that you believe has successfully leveraged one or more of their internal resource capabilities. Evaluate the strategy that they employed and explain why you think they were successful.

Assignment #1: Leveraging-Evaluate some of the key tangible and intangible resources and core competencies within your company (or soon-to-be business) and develop a plan to integrate and leverage those resources and core competencies to create a competitive advantage.

Minimum 2 pages

Minimum 2 scholarly sources

Forum #2: Is your technological innovation considered a continuous or discontinuous innovation?  From the targeted adopter’s perspective, what makes it a continuous or discontinuous innovation? How does your innovation provide your venture with a competitive edge/advantage?

Assignment #2: Based upon your Week 1 Assignment survey results, write a brief report (2-3 pages) assessing the adoption response of your targeted population to the determinants (antecedents); i.e. Advantage, Compatibility, Complexity, Trialability, Observability, of your product (or service). What does the data tell you about the targeted population's perception of your innovation?

Minimum 2 pages

Minimum 2 scholarly sources

APA Format