Week 2: Amazon.com: Completing the SWOT
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After reading the key strengths, weaknesses, opportunities, and threats presented by your classmates in Week 1, provide your impression as to whether Amazon.com has more strengths than weaknesses or more weaknesses than strengths. Do the company’s opportunities (if any) outweigh its threats? Does Amazon.com have any sustainable competitive advantages (SCA), and if so, what are they?
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