Week 2

Instructions

For this assignment, read the case study, “Running the Numbers: Does It Pay?” on page 466 of your textbook. Once you have read and reviewed the case scenario, address the following points, using thorough explanations and well-supported rationale:

1. Compile a short literature review, summarizing the case study’s main points, which might be used in this research project.
2. Apply the stages of the market research process described in Chapter 3 to how you might approach this situation.
3. Derive a hypothesis for each research question. Provide a sound rationale or theoretical explanation that leads to the hypothesis.
4. Does this present Dr. Ray with an ethical dilemma in any way?

Your response must be a minimum of two pages, not including the title page and reference page. You are required to use your textbook as a reference, as well as one additional source from a credible location. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations per APA guidelines.