Week 10 discussion
sappymae
Watch the videos, Marketing for Social Change: What Is Cause Marketing?Links to an external site. and Marketing for Social Change: Why Cause Marketing Is ImportantLinks to an external site., and then respond to the following:
- Identify a cause-related marketing campaign that impressed you.
- What were the brand and the specific cause that partnered in this campaign? Why did this work well?
2 years ago
10
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