week 10

Watch the video on cause related marketing https://www.lynda.com/Marketing-tutorials/What-cause-marketing/656808/719542-4.html and answer the following questions.

Question one

• Let’s create a cause marketing campaign for your multi-million-dollar idea from week six.  First, determine the specific cause that you plan to support and explain why/how this cause aligns with your brand.   

Question two

• Second, select the specific charity organization that supports the cause you referenced in the first question.  Provide the rationale for this specific charity.     

Question three

• How will you structure this campaign to achieve your results?  In other words, how will your customer become involved with your brand and the charity to support this cause.