week 1 question
"A Global Company and Ethnocentric, Polycentric, Regiocentric Marketing Orientations"
- Choose a global company, then classify this company as having an ethnocentric, polycentric, or regiocentric marketing orientation based on the product(s) or service(s) it sells. Justify the reason(s) why you believe the company you chose exhibits the attributes of the selected orientation.
Note: Please make sure to choose a company that has not already been selected by another student in this thread. Strive for originality in your answer!
6 years ago
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