Week 1 Marketing Solutions Discussion- Hospitality

Conduct internet research and give examples, support, and explain your answers and positions.
 

Include and Answer the following questions:

1. Go to the website of a major brand of HRT CBO (Company, Business, Organization).

Explain how it appeals to different segments through the website. Give specific examples.

2. Choose another HRT CBO you are familiar with.

Explain at least two (2) of the segments in its overall market. Using one (1) of the markets, explain how it differentiated itself from its competitors to position itself in the market.

3. Visit the annual report of an HRT CBO through their website.

What does the annual report tell you about the CBO’s strategy?

Reference

Godin, S. (2018). This is marketing. Portfolio Penguin. ISBN: 978-0-525-54083-0