Week 1 Discussion 2 Financial Statement Analysis

The financial statement analysis is due in Week Six. To help you begin your preparation of this work, select a company that you will do the analysis of. Write at least a 200 word summary identifying the firm that you selected, summarizing why you selected it, and explaining the items that a financial analyst might find useful within its Annual Report.  Additionally, read the Forbes article: “12 Lessons from the Warby Parkers Annual Report (Links to an external site.)Links to an external site.” and explain which of these 12 lessons may apply to your company selection  Epstein, L. (2014). Financial decision making: An introduction to financial reports [Electronic version]. Retrieved from https://content.ashford.edu/ Articles Crooks, R. (2014, January). 12 lessons from Warby Parker's annual report (Links to an external site.)Links to an external site.. Forbes. Retrieved from http://www.forbes.com/sites/rosscrooks/2014/01/30/12-lessons-from-warby-parkers-annual-report/ Ford Motor Company. (2014). Ford Motor Company Form 10-K (Links to an external site.)Links to an external site.. Retrieved from http://www.sec.gov/Archives/edgar/data/37996/000003799613000014/f12312012-10k.htm   Recommended Resources Articles Carleton, T. (2008, December). Financial statement basics (Links to an external site.)Links to an external site.. Forbes. Retrieved from http://www.forbes.com/2008/12/15/margins-earnings-roi-pf-education-in_tc_1215investopedia_inl.html Harper, D. (n.d.). Financial statements: Who's in charge? (Links to an external site.)Links to an external site. Investopedia. Retrieved from http://www.investopedia.com/university/financialstatements/financialstatements1.asp Harper, D. (2009, February). Financial statements: Introduction (Links to an external site.)Links to an external site.. Investopedia. Retrieved from http://www.investopedia.com/university/financialstatements/ Website U.S. Securities and Exchange Commission. (n.d.). Beginners' guide to financial statements (Links to an external site.)Links to an external site.. Retrieved from http://www.sec.gov/investor/pubs/begfinstmtguide.htm