week 1

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"Market Strategy and Cross Cultural variation"  Please respond to the following:

• Examine two ways in which advertising can change the consumer’s perception of a product and thereby affect the decision to purchase. Support your answer with examples.
• Watch the video Titled Oreo: Crafting a Truly Global Brand (5:17) located here. Propose one strategic idea that could launch a regionally famous American product into the global market. Provide two examples to support your idea and determine whether your approach would or would not work for every country. Support your response.