Week 04 Written Assignment - Product Placement

Movies and television are very  important in our culture: as a pastime and as a glimpse into our culture. The  placement of specific brands and products in movies has become a lucrative way  for businesses to make money by selling the link between the movie or show and  the product in the mind of the consumer. 

Reflect on your favorite movie or  television show from the past year. Watch the movie or episode again, and pay  attention to product placement. In a short paper of 1-2 pages describe the  products and how the movie or show used them. Was the placement obvious? How  did it tie-in to the story? What was the benefit to the business selling the  product and the movie or television show by placing this product?