Web Analytics, Web Mining, and Social Analytics

Security First - Being there for customers storm after storm, year after year. Go to pages 339 to 341 of your recommended textbook and diligently read the contents therein with a better understanding and thereafter answer the following questions:

1. What does Security First do?

2. What were the main challenges Security First was facing?

3. What was the proposed solution approach? What types of analytics were integrated in the solution?

4. Based on what you learned from the vignette, what do you think are the relationships between Web Analytics, text mining, and sentiment analysis?

5. What were the results Security First obtained? Were any surprising benefits realized?

Recommended Text Book : Sharda, R., Delen, Dursun, Turban, E., Aronson, J. E., Liang, T-P., & King, D. (2015). Business Intelligence and Analytics: Systems for Decision Support. 10th Edition. By PEARSON Education. Inc.

ISBN-13: 978-0-13-305090-5