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 Management by objective to me means to understand the vision or end goal of the organization and then convey that vision to others in the organization to commit to achieving that goal.  To do this one must model their performance around measurable objectives.  It is like buying into the plan and motivating others to buy into it with you.  Management by objective is actually an effective tool to get employees to focus on the reward for their performance in helping to achieve the goal of the organization.  

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