Watch the case study on General Mills Warm Delights then discuss the following:

No specified amount of words just be thorough

https://www.viddler.com/embed/f4b07f0b/?f=1&autoplay=0&player=full&disablebranding=0
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Why was it necessary for Callaway to "break all the rules" of her category?
What were the critical questions Callaway asked that led her and her team to conduct the market research that lead to Warm Delights?
How did traffic patterns in the retail grocery stores impact the launch of the product?
Who is the target market?  Why do you think this?