Visual merchandising

Propose a new client's experience for the new pop-up store in Brooklyn. You can choose one of this 5 brands: 

• LOEWE / DRIES VAN NOTEN / BYREDO / KHRISJOY / SAINT-LAURENT 

 

Implant the new collection, manage this space, explain your visual merchandising strategy, choose the

best display. Create a window and a focal point (inside the store). Don't forget to use multi-sensory stim-

uli, trigger emotions, create a real experience, strengthens the image and identity brand.

Make this shopping experience remarkable, clear and commercial.

Deliverables

You must submit your presentation on Teams and present your final project April 16th

.

The deliverables correspond to the following parts detailed in the project table of contents:

- Cover page with name, surname and brand name

- Brand analysis (Visual + text)

- Research / Inspiration (mood board + art references)

- Selection of product (visuals and prices)

- Visual merchandising strategy

- FOCAL POINT : 

o Element of design (ambience, materials, color, texture, signage, music, visual communication…)

o Equipment and display (furniture, tables, mannequins, shelving, hangers…)

o Space hierarchy

o Space planning layout

o Costumer navigation

o Research lighting / Lighting path

o Simulation / guideline (drawings, sketches, Photoshop, rough ...)

- WINDOW STORE: 

o Element of design (ambience, materials, color, texture, signage, music, visual communication…)

o Equipment / Composition

o Lighting / color

o Simulation (drawings, sketches, Photoshop, rough ...)

Designing and marketing and have to use photoshop and ilustrator