Virtual event sponsorship

Virtual Event sponsorship is becoming increasingly important to advertisers given the current COVID environment and as the effectiveness of traditional media is eroded due to audience fragmentation.  

• Select an example of a virtual event sponsorship at your school, or any organization of your choice  and describe the relationship between the marketer and the virtual event.  What role does the marketer perform during the virtual event?  Why would a company consider the virtual event an effective method to reach its target audience?

End this assignment with overall Conclusions and Recommendations.

Estimated length:  3-5 pages.