Video Analysis 2

Read the transcript on the attached word document "Target Market Transcript". 

Then, choose an existing product/ service and write a one-page summary that answers the following four questions.

Product/Service choice is : McDonald's

1. Introduction
2. Who are the target customers?
3. What do the target customers want?
4. What other products, companies, or disruptive technologies is it competing with?
5. Does the company that produces it have a customer-focused culture? If so, how? If not, how would you recommend it do so?
6. Conclusion
7. References