VI

You are a consultant working for the company “Data Mining R Us.” Your client is a major luxury automobile manufacturer, Lexcedes. They have come up with a brand-new model called the “Chimera” and they want to target the car for young, filthy rich individuals. Besides having their own company databases, Lexcedes purchased a large collection of databases containing historic information about people, their attributes, and what they buy. They want to use data mining to help sell their new model.

Describe in detail a comprehensive step-by-step data mining procedure you would follow if you were given this task. Make sure that your answer reflects the situation stated above (in other words, do not give a generic answer). State your assumption.