Using Visual Communication to Deliver a Global Message

Competency

This project allows you to demonstrate your mastery of visual communication concepts discussed in this course.

Scenario

You are newly appointed to the communication team for a reputable philanthropic organization. The current task is for your team to create a global campaign that visually conveys a social message both here in the United States, as well as globally. This visual campaign message will use strategic visual communication to appeal to these differing audiences to reduce and potentially eliminate racial prejudice. Your visual communication campaign will be directed toward audiences from both the United States and another country of your choice.

The board of directors has asked you to assemble talking points for four separate talking point presentations and one instructional document to submit for their review. All four sets of talking points should present visual examples while verbally explaining the main points of the analysis. You are reminded that four separate Talking points need to be submitted for their review, along with one instructional document for the communication team.

Visual Campaign Elements:

1. Create      two ideas for promotional documents (flyers, pamphlets, etc.) to appeal to      both your targeted U.S. viewers and to your targeted viewers from the      other global country of your choice.
        Both of these documents should strategically utilize the following visual      communication elements: 
   1. color
   2. lines
   3. balance       
   4. contrast

Create your Talking Points for the board members clearly explaining how the visual communication elements on each of the two promotional documents strategically convey the message and meaning to viewers. Be sure to compare and contrast how the viewers from the U.S. and the other country might interpret these differing visuals elements, and how you used them strategically to please each targeted audience.

1. Find      two different images to be used on the organization's website page. One      will be for the U.S. website, and one for the website in the country of      your choice. Be sure that each of these images visually appeals to these      two targeted audience viewers, and that the visual enhances the message to      help eliminate racial prejudice. In your Talking Points for the board of      directors, identify and analyze the visual elements of cultural      familiarity, semiotics, and emotional appeal (cognitive). Additionally,      explain how each of those visual elements visually persuades the U.S. and      global viewers in different ways.
2. Design      two logos for this anti-racism campaign. One logo should be designed for      U.S. audiences, and the other should be designed for the other country of      your choice. Your talking points should explain how each of these logos      can clearly be seen on both small and large settings (example: cell phone      app size and billboard size), as well as a comparison of how the color,      lines, and visual elements are specifically designed to visually appeal to      each of these different countries
3. Create      two social media posts, one for the United States and one for the other      country of your choice. The posts should include text, images, and the      logo matching the country where the social media post will appear. In your      Talking Points to the board members, compare and analyze how these visual      elements (the images and the logo) emotionally engage and persuade each      specified target audience (the United States and the country of your      choice) to reduce and eliminate racial prejudice.
4. Create      a one-page instructional document for your communication team members      outlining the ethical concepts regarding finding and using visuals in      communication. Within your instructional document, use images and/or clip      art to enhance each of your points in the document, and address the      following items:
   1. How       might the organization properly obtain and use images from outside       sources?
   2. What       are the dangers and problems that arise when altering and digitally       enhancing images?

*Grading for all Talking points is based on below

1. Thoroughly analyzes effects of color, lines, balance, and contrast on differing audiences.

2. Thoroughly analyzes effects of visual cultural familiarity, semiotics, and emotional appeal on differing audiences.

3. Thoroughly analyzes effects of visual size, color, lines, and visuals on differing audiences.

4. Thoroughly compares and analyzes persuasive effects of images and logos on specific targeted audiences.

5. Thoroughly explains ethical use of images and dangers of digital visual enhancements.