Using Business Drivers and Analysis

Next, download the file Sample Data. Prepare a chart similar to the one in the downloaded file to indicate whether the correlation between Variables A and B were found to be positive, negative, or minimal. Provide explanation and justification for your decisions.

In your own words, explain what it means if the correlation of 2 variables is positive, negative, or minimal (close to 0), and give an example of each.

• What do you deduce from the correlations?  
• What are the implications for Big D Incorporated regarding their client in the outdoor sporting goods?  
• What are the implications for the penetration into the indoor sporting goods market?  
• Also, how can you use the correlation tools to identify the variables in the research toward the expansion into the indoor sporting goods market?