university of phoenix The Entrepreneurial Marketing Manager Grading Guide MKT/421 Version 16 Marketing Individual Assignment (Signature): The Entrepreneurial Marketing Manager Purpose of Assignment The purpose of this assi

   

university of phoenix 

The Entrepreneurial Marketing Manager

Grading Guide

MKT/421 Version 16

Marketing

Individual Assignment (Signature): The Entrepreneurial Marketing Manager

Purpose of Assignment

The purpose of this assignment is to assess marketing concepts and situations from an entrepreneurial manager’s point of view. Concepts and relationships are discussed with a special focus on aligning one’s ethics and values with their business actions and understanding the unique differences in marketing strategy planning for domestic business versus business abroad.

Resources Required

· Marketing: Ch. 7: pg. 177-191; Ch. 16: pg. 438-440

· Week 5 video

Grading Guide

    

Content

Met

Partially Met

Not Met

Comments:

 

Described   student’s organization’s mission, vision, and values. 

 

Explained   how these values will be aligned to student’s own personal brand identity,   ethics, and values when doing business, planning strategies, and solving   problems. 

 

Discussed   at least two concepts from class that are elements of a marketing plan and   are important tools to student’s entrepreneurial business’ success. Discussed   how the concepts help align the organization’s values with student’s values.   Explained the reasoning leading to these conclusions. 

 

Selected   two of the following departments and explained marketing’s role in   coordinating their distinct functions:

• Distribution 
• Customer Service 
• Advertising and Public Relations 
• Research and Design 
• Sales  
• Operations or Manufacturing

 

Compared   and contrasted how culture is likely to impact domestic marketing strategies   versus what the company may encounter when doing business abroad such as   cultural norms, economics, politics, and legal systems. 

 

Explained   the actions the company can take to ensure that it evolves with the target at   home and the countries it does business in.

 

Discussed   any emerging marketing trends that may affect student’s business.

 

Cited   a minimum of two peer-reviewed sources with one being from either the text, video   material, or the University Library.

 

The   paper is 1,050 words in length.

 

Total Available

Total Earned

 

7

#/7

    

Writing Guidelines

Met

Partially Met

Not Met

Comments:

 

Organization

 

The tone is    appropriate to the content and assignment.

 

The introduction    provides a sufficient background on the topic and previews major points.

 

Paragraph transitions    are present, logical, and maintain the flow throughout the paper.

 

The conclusion is    logical, flows from the body of the paper, and reviews the major points.

 

Mechanics

 

The paper—including    tables and graphs, headings, title page, and reference page—is consistent    with APA formatting guidelines and meets course-level requirements.

 

Intellectual property    is recognized with in-text citations and a reference page.

 

Sentences are    complete, clear, and concise.

 

Rules of grammar and    usage are followed including spelling and punctuation.

 

Total    Available

Total    Earned

 

3

#/3

    

Assignment Total

#

10

#/10

 

Additional   comments: