Unit VI Essay

 Must be your own work and not copy and paste and read the study guide

Instructions

In this unit, you have learned about the role of social and news media on a business. Compose an essay examining this topic. In your essay, be sure to include the criteria below.

• Distinguish the pros and cons of social media in successful business strategy.
• Explain how business strategy is affected by the news media.
• Discuss ways that businesses implement strategies to interact with the news media.

Your essay must be a minimum of two pages in length. It should include an introduction, a clear thesis statement, and a conclusion. In addition, a minimum of two academic sources (only one of which can be an assigned source, such as the textbook) must be used, cited, and referenced in APA format.

Book refernce: Ferrell, O. C., Thorne, D., & Ferrell, L. (2016). Business and society: A strategic approach to social responsibility & ethics (5th ed.). Chicago, IL: Chicago Business Press.