UNIT VI ARTICLE CRITIQUE

Your task is to offer a detailed critique of a peer-reviewed article, which     you can locate in the CSU Online Library. The article must be related to     international marketing.

In your critique, address the following questions:

• What are the main points and arguments of the  author(s)?
• What is your opinion of the article?
• How can the  points and arguments of the author(s) be applied to the              lesson in this unit?  (Some examples include the marketing mix, marketing              orientation, and  organizational structure.)

The critique should be a minimum of two pages in length in APA style;     however, a title page, a running head, and an abstract are not required. Be     sure  to cite and reference all quoted or paraphrased material appropriately in    APA  style.