Unit 6 Discussions

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**Unit 6 DB: Diversity and Inclusion (MGT105 Principles of Management)

In this discussion, we will respectfully tackle a sensitive topic.  As a manager, or employee you may have to handle or even experience bias, discrimination, and stereotyping.  Please watch the following two videos and then post your response to the questions below.

https://youtu.be/VMwjscSCcf0

https://youtu.be/ORp3q1Oaezw

  1. First, making a connection to this week's reading materials as well as the video's, explain why workplace diversity important.
  2. Second, what are two (2) specific challenges managers may face in managing diversity and inclusion? How would you go about solving each of these two? 

**Unit 6.1 Discussion: The Middle Ages (HIS101 World Civilization)

With your classmates, discuss the impact of feudalism and the church in creating class structure during the Middle Ages. Debate if these political, economic, and religious influences had a positive or negative effect on life during the Middle Ages. Make sure to provide specific examples for each of the following groups: peasants/serfs, nobles, and clergy. When responding to your classmates, provide new, additional research and thoughts to support or disprove their position. Make sure to use proper APA format for all citations provided and include a reference list for the citations you use.

**Unit 6.2 Discussion: The Renaissance (HIS101 World Civilization)

Choose a work of art or architecture produced during the Middle Ages and one created during the Italian Renaissance. Describe the basic features of each work of art. Then argue how those two works of art represent the changing political and cultural identity of the Renaissance in comparison with the Middle Ages. When responding to your classmates, include new, additional research to support or disprove their position. Make sure to use proper APA format for all citations provided and include a reference list for the citations you use.

**Unit 6.1 Discussion: Social or Digital Selling (MKT200 Principles of Marketing)

Owned - Paid - Earned Media

There are several various forms of media as it related to digital marketing. Take a look at this short video before jumping into this week's business scenario. 

https://www.youtube.com/watch?v=0RiPrhAbPDc

Premier is a new entrant into the casual t-shirt market. Premier targets late Millennials aged between 20-30 years old. The market is valued at $150 million and two of their primary rivals are Supreme and Off White.

Simulated Business Scenario

Julio, the owner of Premier, is trying to follow the earned media model of leveraging the reach of social media to promote the launch of new products. In other words, when customers become the channel.

Julio has recruited Marguerite from Burberry (another brand that relies on earned media) to head up this new initiative. There is a lot of positive buzz from the fashion industry and Marguerite is charged with creating and distributing press releases in an integrated marketing communications plan in advance of the Q3 (late spring, early summer) launch of the Premier brand.

Question

How would Marguerite's team utilize earned vs paid media for the launch of the Premier brand? What are the various parts her team might include as part of an integrated marketing communications plan?

**Unit 6.2 DB: How Considering Diversity in Your Marketing Increases Revenue (MKT200 Principles of Marketing)

In order to maximize revenue and profit, marketers need to understand the behaviors and motivation of their customers’ buying decisions. No doubt, different groups of customers might have varying sets of buying behaviors, so how does a marketer consider diversity as a way to increase revenue.

Review these two videos and share one question and discuss for each video with the group. Here’s what you need to do:

1- Create one question and share our opinions on  video #1 https://www.youtube.com/watch?v=Mc7s3pyACMs

2- Create one question and share our opinions on  video #2 https://www.youtube.com/watch?v=4DX96EDM-ec

**Unit 6 Discussion: Movie Quest (PSY102 Fundamentals of Psychology)

In thinking about modern movies, many of the main characters are on a quest for self-actualization and risk his or her life to achieve a higher-order goal. Please choose a recent movie that you believe fits this criterion and explain the process the main character goes through to reach self-actualization. Please be sure to discuss the other needs that were met (or appear to have been met) on this quest.

**Unit 6 DB: Gender Development (PSY201 Child Development)

In your opinion, what is the impact of gender stereotypes and gender role assignment on gender development in young children? How has our concept of gender identity changed and broadened in recent years? To what extent have we moved beyond the strict categorizations of “male” vs. “female”?

Support your response with information from:

  1. theories (social cognitive theory, social role theory) of gender development and
  2. a      scholarly research article or current events article related to gender      development. Upload the article link to share with your classmates.
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      MGT105Unit6DBonDiversityandInclusion.docx
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      HIS101Unit6.1DiscussionontheMiddleAges.docx
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      MKT200Unit6.1DiscussiononSocialorDigitalSelling.docx
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