Unit 6: Discussion

Questions

1. Consider your role as a consumer.  Where do you learn about news  of your regular brands or products that are environmentally friendly?   Which of these firms seem to be in the news often?  Does hearing about  company news that describes green marketing efforts increase your brand  loyalty?  Provide specific examples to support your answers.

2. A business-wide “Going Green” process is usually a top-down  approach led by upper management. Lower level employees, however, may  have a more practical view of day-to-day procedures. Should business  leaders include all levels of employees when creating a sustainability  plan, and if so, how can it be accomplished? What are some advantages  and disadvantages to including employees in bottom-up business planning?  Provide specific examples to support your answers.