Unit 6 Assignment - International Marketing

Instructions

For your Unit 6 assignment, please write a paper that describes one of the three typical marketing strategies that firms use to obtain a foothold in a foreign market. Choose from either differentiation, cost leadership or focus strategy. Use an example of a real-life situation where a firm used one of these strategies and describe whether or not they were successful.

Your paper should be at least three pages long and written in accordance with APA guidelines, with a cover page, double-spacing for the text, in-text citations, headings, and a reference page. You need to use at least three Scholarly resources for this paper.