Unit 6

BUS311 – Managerial Communications BUS311 Capstone Project Overview

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Due Date: 11:59 pm EST Sunday of Unit 6 Points: 100 Instructions: During the next weeks, you’ll be creating a presentation. This capstone project has been divided into three parts to help you accomplish the following:

• Create a detailed report based on OPTION A, B or C • Create a 10-minute presentation, offering the details of your report using audio, video

and visuals that illustrate your points • Submit the report and the presentation

Capstone Assignment 2 Requirements:

• Create a report based on the OPTION you chose last week. o This report should at minimum answer in detail the questions included under

each option. Use those questions as a springboard to guide your research further.

• Create a title page • Create a cover note to be submitted with the assignment • Include an updated bibliography in APA style • Points: 100

Be sure to read the criteria below by which your work will be evaluated before you write and again after you write.

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Evaluation Rubric Assignment

CRITERIA Deficient Needs Improvement

Proficient Exemplary

(0-14 points) (15-24 points) (25-39 points) (40-45 points)

Content & Substance

Content does not address the capstone project topic.

Content superficially addresses the capstone project topic.

Content offers details for the capstone project that are relevant and sufficient.

Content offers details for the capstone project that are relevant, on-topic and substantive.

(0-5 points) (6-12 points) (13-20 points) (21-25 points)

Meets Assignment Criteria

Includes no sources or sources that are not credible. A report format was not used.

Shows loose research on the topic with 6 to 10 sources. There is an attempt at a report format but there are issues and the details are unclear.

Shows research on the topic with 11 to 14 credible sources. Some details are unclear. Report format is used but there are issues.

Shows in-depth research on the topic with 15 or more credible sources. The report format is used well.

(0-3 points) (4-5 points) (6-8 points) (9-10 points)

Organizational Structure, Word Choice and Transitions

Overall structure of the paragraphs and sentences and word choices are deficient; no transitions.

Overall structure of the paragraphs and sentences is lacking. Word choices are deficient, but there are some transitions.

Overall structure of the paragraphs and sentences exists but does not vary. Word choices are good; transitions employed.

Overall structure of the paragraphs and sentences are varied, creating fluidity. Excess phrases and sentences are eliminated for greater clarity. The email offers a concise style and transitions are employed.

Grammar and Spelling

Very frequent grammar and/or spelling errors.

More than two errors.

Only one or two errors.

All grammar and spelling are correct.

Tone Professional tone/style is not employed.

Professional tone/style is inconsistent.

Professional tone/style is consistent.

Professional tone/style is carefully crafted and enhances the

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message.