Unit 5 Assignment: Integrated Marketing Presentation (MKT200 Principles of Marketing)

 Unit 5 Assignment: Integrated Marketing Presentation

Attached Files:

•  MKT200 Unit 5 Assignment.pdf MKT200 Unit 5 Assignment.pdf - Alternative Formats (199.661 KB)

The Board of Directors (BoD) at Post University has asked you to create a marketing campaign for the university. There are 2 parts to this project:

1. Collect Data/Information:
   • In order to make the best decisions and maximize their appeal to their target audience(s), the BoD needs to collect specific demographic data/information regarding the characteristics of their target market(s).
2. Create a slide presentation:
   • Your slides will help the marketing and admissions teams at Post determine how best to promote Post University brand and continue to grow the university.