Unit 3 IP

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Deborah enters your office, and you notice that she looks  apprehensive. “Hi, Deborah. What’s up?” you ask, hoping that nothing is  wrong.

“Well, your team is doing an excellent job researching, and you’ve  been keeping me up-to-date on your findings. My concern is that we are  approaching this from a narrow-minded approach.”

“How so?” You ask. You are puzzled. “Our team has been looking at  every aspect of the company and considering both internal and external  pros and cons.”

“We need your findings put into some kind of management system so we  can really see where we are headed regarding our global expansion. I  think we need to cover our bases here. Please report back to me next  week with your thinking put into a framework.”

Complete the following:  

  • A balanced scorecard suggests that we view the organization from  four perspectives (the learning & growth perspective, the business  process perspective, the customer perspective, and the financial  perspective). Briefly discuss these four perspectives analyzing what  each means to your organization? Based on this analysis:  
  • What other strategies would be a good fit for your company profile?  
  • Provide a brief overview of these strategies.   
  • Why is it important to have more than one strategy in mind when pursuing global expansion?   
  • The materials found in the M.U.S.E. may help you with this  assignment such as the audio file Choosing a Strategy. This file  provides real-world experience that may help you with this assignment.  In addition to your textbook material, here are a few resources that may  help you learn more about the basics of the balanced scorecard:  

Please submit your assignment.  

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      StrategiesofGlobalExpansion.docx