Unit 2 Discussion - Competitive Advantage and Sustainability
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Discussion Prompt(s)
- Discuss the concept of competitive advantage and how important it is to a small business.
- Identify and describe some competitive advantages a small business can build.
- One dictionary defines "sustainable" as “to keep up or keep going and an action or process." What value would a ‘sustainable competitive advantage” offer an entrepreneurial business over a competitive business model without sustainability?
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